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The Sandwich Shop that Closes for Lunch
If you want your sandwich business to survive, it’s probably a bad idea to close for lunch. Lunchtime is when you are likely to sell the most sandwiches, so you need to be there when the hungry masses...
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Community Building 101
One of my pet peeves in social media is how brands respond to their fans. Let’s say you try a product and really love it. You love it so much that you log into Facebook, find the company’s page, like...
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Your Online Reputation EXPOSED!
It’s easy to say the wrong thing by accident – simply by not thinking first. In the era of the Internet and social media, it’s just as important for us to think before we post content to a forum, a...
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90% of Customers Recommend Brands After Social Media Interactions
A new study conducted by the UK’s Internet Advertising Bureau (IAB) has found that 90% of consumers would recommend a brand to others after interacting with them on social media. The study focused on...
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Rumors of Facebook’s Death are Greatly Exaggerated
I for the past couple of years, I’ve heard kids are abandoning Facebook. Facebook is dead. This is not the case — at least not at this time. 59.9% of people in the U.S. have a Facebook account and it’s...
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You Need to Focus on More than Likes
I’m sure you’ve heard that a Facebook post only reaches 10-17% of your fans. What would you say if I told you I’ve been able to reach 25-30% of a client’s fans without advertising or promotions? Here...
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The Most Underutilized LinkedIn Feature
One of the most underutilized features of LinkedIn Company Pages is the ability to target your company’s product page based on demographics such as job function, industry, and geographic location....
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Social Networking
I was looking at a website the other day. The owner has a small banner, which pleads with total strangers to join his LinkedIn network. I checked out his Twitter profile, and he’s doing the same there...
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7 Ways to Improve Your Internet Presence
Here are seven tips to help you improve your online presence: If you have a section on your website or blog, called “news” either update it regularly or delete it. When someone clicks on that page...
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Stop Shouting for Attention!
If you go into Starbuck’s and start shouting at the people around you, you will definitely grab their attention. However, it’s not the kind of attention you want to attract. Many businesses use a very...
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